{"id":118812,"date":"2023-05-29T17:46:22","date_gmt":"2023-05-29T17:46:22","guid":{"rendered":"https:\/\/terminalvangogh.com\/?p=118812"},"modified":"2023-05-29T19:12:26","modified_gmt":"2023-05-29T19:12:26","slug":"the-kiss-principle","status":"publish","type":"post","link":"https:\/\/terminalvangogh.com\/index.php\/2023\/05\/29\/the-kiss-principle\/","title":{"rendered":"The KISS Principle"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;198168&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-339240&#8243; text_size=&#8221;fontsize-155944&#8243; uncode_shortcode_id=&#8221;166734&#8243;]<strong>&#8220;To keep your customer, keep it simple&#8221;<\/strong>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;981857&#8243;]Even back in a May 2012 Harvard Business Review article \u2013 \u201c<strong>TO KEEP YOUR CUSTOMERS, KEEP IT SIMPLE<\/strong>\u201d \u2013 ranked, out of 40 variables (price, brand, interaction) the single biggest driver of purchase behavior was \u201c<strong>decision simplicity<\/strong>\u201d.\u00a0 Times are different, but this fact hasn&#8217;t changed.<\/p>\n<p>Since this is the case, then why are so many customers finding it difficult to get the answers they are looking for from so many online businesses?<\/p>\n<p>TVG has over 20 plus years of business marketing success by;<\/p>\n<ul>\n<li>Driving Acquisition<\/li>\n<li>Improving Retention<\/li>\n<li>Lowering Costs.<\/li>\n<\/ul>\n<p>It all starts with understanding what the customer wants and curating the content to their individual needs!<\/p>\n<p>Every customer is unique! Who knows what the customer wants more than the customer? TVG has advanced data algorithms and technology and can provide your customer with a personalized directive so they can confidently and efficiently weigh their purchase options in mere seconds.<\/p>\n<p>This, in essence, is the <strong>TVGPowered engine<\/strong>.<\/p>\n<p>Replace their endless scrolling and searching for answers with a simple questionnaire that turns the data they just provided into the answers they were looking for.\u00a0 What\u2019s TVG\u2019s secret to our proven track record of Driving Acquisition, Improving Retention, and Lowering Costs?<\/p>\n<p><strong>Simply, simplicity.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;11295&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;xl&#8221; uncode_shortcode_id=&#8221;214234&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;85&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;7&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;198168&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-118812","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/posts\/118812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/comments?post=118812"}],"version-history":[{"count":7,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/posts\/118812\/revisions"}],"predecessor-version":[{"id":118832,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/posts\/118812\/revisions\/118832"}],"wp:attachment":[{"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/media?parent=118812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/categories?post=118812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/terminalvangogh.com\/index.php\/wp-json\/wp\/v2\/tags?post=118812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}