TVG Case Study: Viqua
“This program enables us to reinforce our message in a meaningful way. With a more personalized, variable communication, we can demonstrate to our customers that it isn’t just about making a sale; it’s about ensuring the continued safety of their water supply. We couldn’t achieve the same results with a generic letter.”
— Sheila Berg, Marketing Communications Manager, VIQUA, a Trojan Technologies Company
14%
increase in replacement bulb sales over previous year results
Improved loyalty communication program efficiency
Increased consumer awareness of importance of genuine replacement parts
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