TVG Case Study:The Conference Board of Canada
“I was thrilled to see the new, variable piece had doubled the results we had achieved with the campaign’s control piece.”
— Perry Eisenschmid, Vice President, The Conference Board of Canada
100%
100% increase in response rates
50%
50% increase in executives’ response
23%
Reduced customer acquisition cost by 23%
Due to program success the Conference Board anticipates using variable, one-to-one marketing in future direct mail campaigns
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