TVG Case Study: Super Natural British Columbia
“You can imagine we had a complex matrix due to all the variables. But once the planning was done, the whole thing ran like clockwork. Once a week Terminal Van Gogh would collect the data and the customized brochures were out the door a few days later.”
— Joel Tkach, Marketing Manager, Consumer Programs, North America, Tourism BC
25%
Return on investment increased by 25% through reduced postage and paper costs
145%
Postage costs were 145% less for the variable solution vs. the traditional control piece
79%
79% reduction in page count for the variable solution dramatically reduced paper expenses
Significant savings in warehousing and fulfillment costs
Highly relevant consumer data capture will benefit future campaigns