TVG Case Study: Super Natural British Columbia

“You can imagine we had a complex matrix due to all the variables. But once the planning was done, the whole thing ran like clockwork. Once a week Terminal Van Gogh would collect the data and the customized brochures were out the door a few days later.”

— Joel Tkach, Marketing Manager, Consumer Programs, North America, Tourism BC


25%


Return on investment increased by 25% through reduced postage and paper costs

145%


Postage costs were 145% less for the variable solution vs. the traditional control piece

79%


79% reduction in page count for the variable solution dramatically reduced paper expenses

Significant savings in warehousing and fulfillment costs

Highly relevant consumer data capture will benefit future campaigns

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