TVG Case Study: Staples
“In our direct marketing program, we wanted to send out the right offer at the right time to the right people.”
— Caroline Quinn, Director, Direct Marketing, Staples Business Depot
50%
Overall coupon redemption rate increased by 50%
18%
Average spend of targeted customers increased 18% versus the traditional control piece
13%
Cost of redemption was reduced by 13%
37%
Gross profit per transaction increased by 37%