TVG Case Study: Staples

“In our direct marketing program, we wanted to send out the right offer at the right time to the right people.”

— Caroline Quinn, Director, Direct Marketing, Staples Business Depot


50%


Overall coupon redemption rate increased by 50%

18%


Average spend of targeted customers increased 18% versus the traditional control piece

13%


Cost of redemption was reduced by 13%

37%


Gross profit per transaction increased by 37%

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