TVG Case Study: Manulife


54% +


New personalized fulfillment packages produced 54% more applications than the traditional generic brochures

10%


Applications received from the personalized fulfillment packages that were closed as a sale generated a 10% higher premium level on average over those received from the traditional generic brochures

During the campaign period, all converted respondents to the personalized fulfillment packages maintained their policy coverage; there was zero attrition

“Just in time” print-on-demand efficiencies; elimination of inventory and warehouse expense of traditional
brochure-ware

To this day, Manulife continues to deepen customer relationships and capitalize on future cross-selling opportunities using additional personalized communication from Terminal Van Gogh

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