TVG Case Study: Manulife
54% +
New personalized fulfillment packages produced 54% more applications than the traditional generic brochures
10%
Applications received from the personalized fulfillment packages that were closed as a sale generated a 10% higher premium level on average over those received from the traditional generic brochures
During the campaign period, all converted respondents to the personalized fulfillment packages maintained their policy coverage; there was zero attrition
“Just in time” print-on-demand efficiencies; elimination of inventory and warehouse expense of traditional
brochure-ware
To this day, Manulife continues to deepen customer relationships and capitalize on future cross-selling opportunities using additional personalized communication from Terminal Van Gogh