TVG Case Study: Maine
“The results illustrated that personalized direct marketing resonates with our audience. Potential visitors to Maine responded very positively to receiving information about their individual interests. As a bonus, we learned more about them, which will help us with future marketing efforts.”
— Pat Eltman, Director of the Maine Office of Tourism
24.1%
improved response rate over static control piece
50% +
Over 50% of those responded provided feedback on the travel guide
73%
indicated personalized pocket guide was helpful; anecdotal comments more refined and actionable
96%
stated that they planned to visit Maine in 2007-2008
23.4%
The Maine Office of Tourism projected 23.4% more revenue generated
Printing on demand provided flexibility to update information when events or other data changed vs. the static travel planner, which had to be prepared up to a year in advance
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