TVG Case Study: Heritage Education Funds
“Personalized direct mail provides direct value to your customers. They say, 'Here’s a company that finally gets me.'”
— Jason Maguire, Executive Vice President, Marketing, Heritage Education Funds
400times
Lifetime value of the variable piece was 400 times greater than the traditional piece
191%
Overall rate of response increased by 191% (with 10 times greater response rate within the first 3 weeks of the campaign)
91% +
Over 91% of responding clients fulfilled on the call to action
76%
76% increase in the number of RESP units sold
21%
Cost of acquiring a customer decreased by 21%
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