TVG Case Study: Ford
“The campaign was a huge success and now we are rolling it out across Ford’s entire portfolio of Extended Service Products.”
— Mark Bardusch, National Sales & Marketing Manager, Extended Service Business, Ford Motor Company
35.7%
increase in sales with the more relevant, re-designed self-mailer
5.7% +
increase in response rate for the more relevant, re-designed self-mailer
3.2%
Reduced production costs by 3.2%
Ford has adopted techniques from this campaign to augment other Extended Service Products campaigns
Projecting the new approach will generate millions of dollars in additional annual sales
More Case Studies
