TVG Case Study: Solidarity Fund QFL
“The exceptional levels of personalization enabled us to go much further than traditional direct marketing methods, and prompted the desired reaction from a number of our shareholders.”
— Frédérique Chatain-Collinet, M.Sc. Marketing, Marketing Management Consultant with the Shareholder Projects Branch, Solidarity Fund QFL
155%
increase in the number of shareholders who switched from annual lump sums to monthly, automatic payments
3Times
the number of shareholders who had discontinued their payroll deductions payment returned to monthly automatic payments compared to the control piece
17%
A decrease of 17% in print and insertion costs
0
Zero negative disruption to The Fund’s call centre (no complaints; a first in the Fund’s marketing communications campaign history)
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