TVG Case Study: CAA
“Speaking to each Member as an individual has proven to be an effective way of educating them about the enormous value of their CAA Membership. Based on the program’s success, we are now looking for opportunities beyond first-year cohorts to engage more of our Members with 1-to-1 programs.”
— Todd Beavis – CAA North & East Ontario, Managing Director, Marketing
8.5%
increase in year-one Membership renewals with the new 1-to-1 direct mail packages
50% +
Over 50% ROI, not including incremental spend on upgrades, travel, insurance, merchandise and other services
100%
No preprinted marketing material waste – 100% digital
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